Fashion footwear brand Steve Madden lets customers tell its story on a new web site
Shoe and accessories brand www.webrand.in. The new site, which went live last month, features user-generated content from social media sites, and allows shoppers to log in with their Facebook credentials.
Before the redesign, the site concentrated heavily on product listings and information, says Mark Freidman, Steve Madden’s president of e-commerce. The new, socially focused design changes […]