April 2014

Fashion footwear brand Steve Madden lets customers tell its story on a new web site

By |April 23rd, 2014|

Shoe and accessories brand The new site, which went live last month, features user-generated content from social media sites, and allows shoppers to log in with their Facebook credentials.

Before the redesign, the site concentrated heavily on product listings and information, says Mark Freidman, Steve Madden’s president of e-commerce. The new, socially focused design changes  […]

How customers REALLY shop using Smartphones

By |April 17th, 2014|

Smartphones have by far the highest usage for daily interactions with digital media. However, the interaction doesn’t end there. People now use different devices either at the same time or sequentially in what we call ‘multi-screening’.

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Most consumers (by a large majority) actually begin their shopping experience on their smartphone. They then continue […]

Responsive vs. Adaptive Web Design

By |April 2nd, 2014|

Desktop PCs are a quickly becoming a thing of the past.  Today many people prefer to browse the web using their laptops, tablets, and smart phones.  In fact, about half of all website traffic comes from users accessing the web on a mobile device.  With the growing popularity in mobile, web-enabled devices comes a […]

Advantages of Television Advertising in India

By |April 2nd, 2014|

The average household owns 2.24 televisions, according to A.C. Nielson, the company responsible for compiling television ratings. A recent study says people watch on average, more than four and a half hours of television a day. Cable and satellite make TV reception possible almost anywhere, and television remains a top leisure activity. A large […]

Email Hosting – Your Online Brand

By |April 2nd, 2014|

he ideal email address is short, simple and logical. Free email addresses are often long and confusing, and they include impersonal domains, like@Hotmail and @Gmail. In business, it is vital to create the right impression – you need an email address that is both unique and memorable.

With domain email accounts, you get complete control over your […]

What is a Dynamic Web Page?

By |April 2nd, 2014|

dynamic web page is a web page that displays different content each time it’s viewed. For example, the page may change with the time of day, the user that accesses the webpage, or the type of user interaction. There are two types of dynamic web pages.
Client-Side Scripting
Web pages that change in response to an […]