Research is the most important part of designing a logo, and branding as a whole. Logo design with strong branding focus can easily push the limits of a five-figure budget primarily due to extensive research.

Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram) is the image embodying an organization. Because logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.

Designing a good logo may require involvement from the marketing team and the design agency (if the process is outsourced), or graphic design contest platform (if itcrowdsourced). It requires a clear idea about the concept and values of the brand as well as understanding of the consumer or target group. Broad steps in the logo design process might be formulating the concept, doing an initial design, finalizing the logo concept, deciding the theme colours and format involved.